social media concepts for
campaign ideas
Campaigns by geography based upon business goals
Example - new Denver office: connecting with and following Denver businesses and influencers in the area. #denverfoodie, #denvereats, @denverfoodscene
Example - new Denver office: connecting with and following Denver businesses and influencers in the area. #denverfoodie, #denvereats, @denverfoodscene
Twitter example:
Hey, #Denver! Who's in the mood for some #BBQ? Order from @Dickeys during #NationalBBQMonth https://www.ezcater.com/catering/dickeys-barbecue-pit-lakewood-s-wadsworth
Hey, #Denver! Who's in the mood for some #BBQ? Order from @Dickeys during #NationalBBQMonth https://www.ezcater.com/catering/dickeys-barbecue-pit-lakewood-s-wadsworth
Be the #OfficeHero
This campaign would take the existing Office Hero concept/content to the next level. An ongoing campaign that makes the most of UGC and not just ezCater's corporate posts. Prominent hashtag associated with this campaign with engagement focus on Instagram, Twitter, and Facebook.
Taking advantage of existing and future blog content per the editorial calendar
Example - #TacoTour: Feature a new Mexican restaurant in the Chicago area daily per the recent blog post. Where are the geographic regions where ezCater has the greatest client development and catering partners?
Instagram example:
Today's #TacoTour comes to you from Salsa Verde in Yorkville. Build your own or go for some chicken flautas or tamales. Check out the menu link in our bio to order. #chicagoeats #chicagofoodie #chicagocatering
Today's #TacoTour comes to you from Salsa Verde in Yorkville. Build your own or go for some chicken flautas or tamales. Check out the menu link in our bio to order. #chicagoeats #chicagofoodie #chicagocatering
Campaign focused on the workplace experience
How does great catering factor into the workplace? How can companies be more cost-conscious while providing an incredible experience for employees and visitors/clients? Here's an example from an existing blog post:
LinkedIn example:
These days, it takes a lot more than a candy wall and free soda to make a great impression with new and prospective employees. It's about creating a memorable workplace experience that is truly an extension of your company culture. Read this article to learn how you can impress new employees while also controlling your costs.
These days, it takes a lot more than a candy wall and free soda to make a great impression with new and prospective employees. It's about creating a memorable workplace experience that is truly an extension of your company culture. Read this article to learn how you can impress new employees while also controlling your costs.
Other themes and ideas for consideration:
- Looking at health conscious options at the office and ensuring companies can effectively and easily provide options for special dietary needs.
- Marketing strategies for restaurants: a potential video tip series that could be combined with an email campaign, promoting new restaurants opening in various locations to create a connection.
- UGC campaign: follow a user through a multi-day event with catering. The subject can discuss their favorite food options, ezCater options and features. The content could be collected through the use of tools like ShortStack, Olapic, etc. and then utilized for a paid ad campaign.
- Community focus: development of a contest whereby customers can submit videos and photos of their favorite community service organizations and/or ezCater can promote various causes that the company has identified and then the winning entry means that the organization receives a donation.
