welcome to the take root marketing blog!

Yes, it's really overdue, isn't it? It's like the saying about the cobbler's shoes...but I won't dwell.

Back in April of 2013, I launched my new venture, Take Root Marketing. Why? I have worked for some really great companies in a variety of industries and the truth is that I have loved each role in one way or another. In some cases, my focus was as the marketing generalist - able to strategize and execute on plans on a daily basis. While other roles found me heavily involved in managing a marketing team. I learned so much from each one. But I learned that I enjoy the challenge of helping to put a start-up on the map as much as I like assisting the Fortune 500 with social media strategy.

So here I am! And I have contributed to hundreds of blog posts, Tweets, Instagram photos, etc. but have not been able to claim a Take Root blog...until now. Thus begins the journey and I hope that anyone who might read this will come along for the ride.

This blog will focus on marketing challenges, social networks, and potentially my frustrations in successfully navigating it all - hopefully with my audience throwing their thoughts into the mix. I look forward to our discussions!