Renay Picard
Principal
Take Root Marketing, LLC



All about me...
I am a marketer at heart and have been involved in marketing products and services for some amazing companies, large and small, for the past 14 years. 

I have been fortunate to:

• Help build a brand and a company from the ground up. From creative and web development, to event management to social media, I directed the marketing strategy for a start-up that organically grew into a multi-million dollar business serving Fortune 500 companies
• Develop strategy and execute on marketing plans for small, medium and large companies in the software/technology, services, telecommunications, and healthcare industries

With a desire to get back to my roots, have a better work/life balance and a desire to drive results for growing companies, I have founded Take Root Marketing.

I live in Massachusetts with my wonderful husband, my son and daughter, dog and cat. I embrace being a working Mom and I'm always striving to achieve the best possible balance of these roles. You can read more about my working Mom thoughts on my blog, Working Moms Make It Work. I love to exercise, read and travel. Oh, and eat at some amazing restaurants from time to time.

My philosophy...
There is a lot of "shiny object syndrome" out in the marketing world. There's always something new and exciting to learn about and implement. And while this is all great, I have seen too many companies get caught up in this shininess and spend lots of money without really accomplishing the basic things really well.

I believe that you need to step back, look at your audience and objectives, and determine a path of success from there. Build the foundation well and then grow from there. That's what I'm here to do for my clients - let's build a strategy that will achieve business objectives and then a plan to execute on that strategy in a disciplined way that leads to results.

---