Let’s all say it together: “Social media is overwhelming. I can’t incorporate every social media channel and use every strategy and tactic.” Why are we saying this? Because we need to acknowledge that it’s true! Every day, there are new social networks being launched; some of them are fantastic and interesting and others are just okay and likely won’t have longevity.
We’re also saying this because as marketers, social media professionals and people, there aren’t possibly enough hours in the day for us to do everything. We need to focus on a few key networks where our audiences are already and then employ a few great strategies/tactics for each that will have the most impact.
I’m also saying this because it’s the New Year and as I think about the year ahead, I need to personally acknowledge this. I have amassed a good amount of expertise and knowledge about this space and yet I often find myself stressing out over the latest Pinterest features that I haven’t been able to fully investigate or that webcast about Facebook contest apps that I didn’t yet get to download. So, there! I said it in a public forum!
Hopefully you will join me in this quest for doing a few key things really well; it’s easy to talk about but harder to implement. Here are a few that I am trying right now:
I have already begun to see the results of #1 – it is revitalizing my Twitter account, garnering more followers daily, as well as more @mentions. The jury is still out on #2; I will report back when I have data to share.
In the meantime, I encourage you to figure out which social networks you will focus on this year – which should be a result of understanding your audience(s) – and then figure out those few new tactics that could really help to expand your influence. Figure out how you will measure each and then take a little time each month to see how things are progressing. You may find that they aren’t – I could find out that my increased Pinterest efforts aren’t really leading anywhere. So be prepared to make the appropriate strategy shifts so that you’re not wasting time.
Please share – what things are you trying out? Are any of them underway? What are your initial impressions? Let us know!
Renay M. Picard
The Take Root Marketing Blog is intended as a vehicle to assist and engage with marketers and social media addicts like myself - please share your thoughts, good, bad or otherwise. I'd love to hear from you!